I personally have an issue with “kewl” spelling in comics. You know, calling a character Syrin instead of Siren, or Deathstryke instead of Deathstrike because it looks neat (and is trademarkable in the case of Siren). It’s mostly annoying because, well, how would any of the other characters know how it’s spelled? I mean, they’re talking, right?* So what’s the difference between a Madam Masque and Madam Mask? Nothing.
A lot of the blame for this goes on the 90s, but it turns out odd names go back even futher:
“Sure, we could have called him that or something, but that’d be boring”
*My favorite example of the speaking/reading thing is in an early appearance of the Tunderbolts, maybe issue one, where Citizen V tells a reporter something like “That’s V as in victory, not five.” Um, he’s talking to the reporter – the guy would hear the “Vee”.
At least the above example used a footnote